Marketing with photos and videos can help boost the power of your message

There’s no doubt that humans are visual creatures. As a result, it’s just as important to use pictures and videos on your website and in your marketing materials as it is to have well-written and compelling content.

Don’t believe us? Try envisioning this. You click on a website and discover that there are no pictures or videos anywhere. It’s simply text. Not only would this look very strange compared to other websites, but we’re also willing to bet that most people wouldn’t stay on that site for very long. We’d make this same bet even if the content were incredibly interesting and helpful. That’s why this month, we’re talking about the importance of marketing with photos and videos.

Read on to learn how pictures and videos can help enhance your marketing efforts so that you attract and convert more patients.

Why is marketing with photos and videos so important?

We already mentioned that humans are very visual. Now let’s go into a little more detail about why this makes using pictures and videos so important when marketing your practice.

People often make choices based on what they feel, so visual marketing tools like photos and videos can help you. Whether it’s a video that shows a doctor’s warm and caring personality or a picture of a couple who overcame infertility to have a baby, visuals can help tell an emotionally compelling story that convert website visitors into patients.

Content with pictures is also more shareable than words alone. Think about what people share on social media and what gets the most clicks and likes. It’s content that includes a visual, which further highlights the value of marketing with photos and videos.

Having the right visual content is important

To enhance your marketing, you can’t just use random photos and videos without a plan. You need to be strategic both in terms of what content you use and how you use it.

Design in the world of marketing has recently undergone a change, which is inspired largely by the way millennials communicate online. The two best words to sum up these changes are simplicity and authenticity.

• While marketing with photos and videos is still a must, you don’t want to overload your site and social media. The goal is to keep things uncluttered and easy to navigate.
• As for authenticity, the design world is moving away from cheesy (and clearly posed) stock images to embrace more realistic-looking photos. The result is a much more relatable approach to marketing.

If you’d like a little help using pictures and videos to enhance your marketing efforts, we can help. Reach out to us and learn how Catalyst Healthcare Marketing can take your practice to the next level.