What Is Your Google Business Profile?

Why is your Google Business Profile (GBP) important for your business? GPB might sound like a new term, but at the end of 2021, Google announced that it was replacing its commonly known Google My Business (GMB) listings with Google Business Profile, an updated way for local businesses to manage their local listings. Your Google Business Profile helps potential patients find you. Current patients also use this information to double-check your clinic hours, address and other information.

It’s easy to forget about your Google Business Profile because it may seem like a minute detail, and while it’s true that it’s a relatively small amount of information compared to your website, your profile is an essential way for you to connect with current and potential patients.

How customers use your profile

Google is the most popular search engine out there. In fact, about 70% of consumers use it. Google Maps is also the mobile and direction app that most people use. When people search for physicians or medical practices, they look to your Google Business Profile to find out about your services, location and clinic hours, and to leave reviews.

When you update your Business Profile, it tells Google that you are working to preserve your profile’s accuracy. This leads to Google “trusting” you more. That higher level of trust can raise your ranking on Google Maps searches.

The importance of a Google My Business Listing or Google Business Profile

Gain. Instant. Trust. If your listing appears in a Google search, consumers see that you have been endorsed by Google. Your GBP profile serves as a digital business card. It provides essential information about your business, including hours of operation, contact details and reviews. A well-maintained profile creates a positive first impression.

When updating your Google Business Profile, make sure to do the following:

• Ensure that the listing is verified.
• Check that your business listing information (address and contact information) is accurate and consistent.
• Optimize your listing by choosing the category that defines your business precisely.
• Include relevant service areas.
• Add a keyword-optimized description.
• Add products. This can include specialty focuses.
• Add high-quality photos.
• Add in social media links. (New feature)

The Catalyst Healthcare Marketing team is here to help update your Google Business Profile

Reach out to your Catalyst account manager so that we can work together to edit your Google Business Profile, to make it easier for patients to connect with you and stay informed. Contact us to learn more about Google Business Profiles and how they help you gain and keep patients. At Catalyst Healthcare Marketing, we use every tool to help you connect with people.