An integrated marketing plan should have both blogs and social media marketing

“Do I have to add blog posts to my website if I’m doing social media marketing?” This is a common question we hear at Catalyst Healthcare Marketing. In fact, we sometimes hear the inverse question, “Do I really need to market on social media if I’m doing blog posts?” The answer to both of these questions is a resounding yes, as blogs and social media work together.

If you’re wondering how these two different marketing tools are related (and why you should utilize both), we’re here to help. Read on to find out why social media marketing and blog posts are part of a sound marketing strategy that gets results.

Exploring the relationship between blogs and social media

Many people look at these two types of digital marketing and think they’re completely different. After all, they take place on separate platforms.

• Social media marketing occurs on sites like Facebook, Instagram and Twitter.
• Blog posts appear on a medical practice’s website.

However, these differences are actually part of the reason why these types of marketing work so well together. You can create posts on social media that link to blog posts on your website. Doing so is a great way to create backlinks, which give your website more SEO power, and drive more traffic to your site.

Doing both blogs and social media is important for another reason. According to the rule of seven in marketing, people need to see a brand at least seven times before they decide to take action. This means a potential patient needs to see your practice’s brand seven times before they reach out to you. Engaging in social media marketing and writing blog posts gives you more opportunities to get in front of potential patients and convert them into new patients.

Let Catalyst handle these marketing efforts for you

Developing and executing a comprehensive marketing strategy is a lot of work. We know you’re busy running your practice, so we’re here to do it for you. Contact us to learn how we can help you with blogs and social media as well as other marketing tools.