Web accessibility allows everyone to have a seamless experience on your website
Stores, restaurants and especially medical practices include features like accessible bathrooms and parking spaces so that everyone can use them. However, have you thought about whether your website is accessible, too? If you haven’t considered web accessibility, your site could be difficult for visitors with disabilities to use.
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Get the PHP update to keep your website powered up
It’s time! A new PHP update has been released. PHP version 8.2 has been vetted, and it’s time to update. What does that mean, and does it affect your website?
PHP, the underlying coding language that makes your website functional and dynamic, has been updated significantly – and,
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Patient-focused healthcare design and aesthetics
Once an afterthought, healthcare design and aesthetics are important considerations for your practice. Medical office design contributes to patients’ positive impressions of your practice. Well-designed medical offices and clinics have been shown to attract and retain patients, positively affect the patient’s overall experience, and even improve patient outcomes.
Concentrate on five patient-focused medical office design elements that have a great impact on your practice and patients.
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Yoast Premium is a great way to take your practice’s website to the next level
If you want your practice’s website to stand out, it needs to appeal to both search engines and potential patients. To please both of these audiences, your site needs a little help from search engine optimization (SEO). Having talented SEO writers create your web content is a great way to get a boost.
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HIPAA-compliant web forms allow you to collect information and protect PHI
Medical practices are like any other business in the sense they often collect information using web forms. However, collecting patient information isn’t the same as gathering data from potential customers. As you know, we have HIPAA to contend with. To avoid privacy violations and protect PHI,
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Marketing with photos and videos can help boost the power of your message
There’s no doubt that humans are visual creatures. As a result, it’s just as important to use pictures and videos on your website and in your marketing materials as it is to have well-written and compelling content.
Don’t believe us?
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Nothing lasts forever, including websites, so learn about the lifespan of a website
In a virtual world, things are always changing. Web users want fast and new, and if your website can’t deliver, then they’ll bounce right off it. But how do you know if you have an outdated website that’s driving potential patients away instead of bringing them in?
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A healthcare marketing agency has experience and knowledge that a regular agency just doesn’t have
When you work in the medical space, you quickly understand the importance of specialties. If a patient has trouble conceiving, they wouldn’t go to a gastroenterologist. They need to visit a physician who has training and expertise in the field of infertility.
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It’s important to select the right brand colors for your medical practice
When you’re building your brand as a practice, there’s a lot to think about. One of the most important (and commonly overlooked) aspects of brand building is selecting the right brand colors. Research has proven that certain colors make us feel certain emotions,
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Learn how using photos for marketing leads to more patient engagement and conversion
What do you find more attention-grabbing when you’re browsing on social media? A post with just words, or one that also includes a personalized photo? If you’re like most people, seeing a post that incorporates a photo is more likely to draw you in.
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