Evaluate and approve your marketing plan for a successful year ahead
The account managers at Catalyst Healthcare Marketing understand that our clients are very busy, but we also know the importance of a good marketing plan. Every year, we like to coordinate a time with each client to discuss every facet of our marketing initiatives for the next 12 months.
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Do you have a user-friendly website? Is your website search engine optimized? Do you have a presence on social media? If you can’t answer “yes” to these questions with confidence, maybe it’s time to learn more about healthcare consumerism and how medical marketing services can help give your practice a competitive advantage.
Today, more patients find physicians and information online
Healthcare consumerism simply means that patients take more control over their choice of physicians and practices,
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Professional writers and editors produce quality content that performs
Marketing may seem to be an expendable expense. Almost any high school student can take advantage of templates and set up websites with low-cost hosting sites. Social media posts are free. Printers will produce brochures and flyers. You are the healthcare expert. So why do you need to pay professional writers and editors to explain what you do?
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An integrated marketing plan should have both blogs and social media marketing
“Do I have to add blog posts to my website if I’m doing social media marketing?” This is a common question we hear at Catalyst Healthcare Marketing. In fact, we sometimes hear the inverse question, “Do I really need to market on social media if I’m doing blog posts?” The answer to both of these questions is a resounding yes,
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Google’s new helpful content update is shaking up website rankings
As healthcare marketers and SEO specialists, it’s our job to keep our finger on the pulse of what’s happening in the industry. One of the latest developments in this space is a new Google update. The so-called helpful content update started rolling out in late August.
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Learn how you can use marketing on social media for patient conversion
As you think about marketing your practice, you might think that having an SEO-friendly website and running some PPC ads on Google is enough. However, the internet is a big place, and you want to be visible to prospective patients in as many places as possible.
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A healthcare marketing agency has experience and knowledge that a regular agency just doesn’t have
When you work in the medical space, you quickly understand the importance of specialties. If a patient has trouble conceiving, they wouldn’t go to a gastroenterologist. They need to visit a physician who has training and expertise in the field of infertility.
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Comparing webpages and blogs – Answering your questions
Many of our clients have questions about the difference between webpages and blogs. They want to know which type of content is more helpful for online marketing and growing their practice. When comparing webpages and blogs, the team at Catalyst Healthcare Marketing wants you to understand that these two types of content have different roles.
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We’re pleased to announce the newly designed website launch of CHCM client, Fertility Associates of Memphis, which took place this past week on March 25th, 2013. Additional services include brand oriented design, basic setup, and blog feed coordination for major social media accounts.
About Fertility Associates of Memphis:
Fertility Associates of Memphis is a Tennessee-based reproductive health,
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Readable web content takes practice. At Catalyst Healthcare Marketing, we know that many of you already realize that Google and other search engines reward fresh readable web content. Content is king, as they say. We won’t get into the details on why content is king in this post, but trust us when we say it is.
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