Social Media – Behind the Curtain

Do you ever wonder if social media is all smoke and mirrors? Do you question what is happening behind the scenes and if it’s all worth your time? The account managers at Catalyst Healthcare Marketing understand your concerns. We want to help you understand the value that interactive social media brings to your practice.

Why are social platforms part of our marketing plan?

Millions of people around the world spend an incomprehensible amount of time on interactive media platforms. It’s trendy, which is why it works. That being said, it only works if you approach social platforms with a professional marketing plan implemented by seasoned media pros. Our Catalyst team uses tools like Facebook’s EdgeRank and algorithm and Meta and Business Manager certification to navigate and optimize ads and audiences for ideal performance. We combine these tools with our experience and expertise to create a personalized social media editorial calendar for your weekly social media posts.

We care about your stories

You and your stories are our priority. We specialize in interactive media and marketing, but your needs are at the forefront of our efforts. Our team works to fully understand what drives your business by asking questions and digging for answers.

• What drives your business?
• Which services keep the lights on?
• Who is your target audience?
• What are your business goals?

Once we have the answers to these questions, we can put together a social media strategy to help you work toward those goals.

Creating your community

When you look at Facebook or Instagram, what you see looks simple on the surface, but a lot is going on behind the scenes to make it work. Here are some of the steps we take to make your interactive media a success.

• Create a custom editorial calendar featuring a unique blend of interesting, business-focused content to attract interest
• Create branded graphics that match your logo palette to build visual recognition
• Develop content that strengthens your brand, such as sharing positive testimonials
• Drive traffic to your website to ensure strong overall digital health
• Optimize our posts to take advantage of each platform for increased performance
• Monitor your sites for comments, questions, and private messages

Still think social media managers are sitting at home with their feet up, drinking coffee, and goofing around on the internet? Think again! The wizards behind the curtain at Catalyst Healthcare Marketing are using their experience and skills to grow your business. Ready to get started? Contact your account manager to set up a time to discuss your social media plan. #letsgo