Overwhelmed by pay-per-click advertising? We’re breaking down paid digital marketing

In the world of digital marketing, there are two main ways to get people to visit your website. You can earn those clicks organically by writing search engine optimized (SEO) content, or you can pay for clicks through paid digital marketing, also known as pay-per-click (PPC) advertising. In today’s world, you need both types of marketing to stand out and convert website visitors into patients. In fact, these two types of marketing work with each other to improve your ROI.

While many of our clients generally understand organic SEO content, they often have questions about PPC ads. To help shed some light on this important area of digital marketing, we’re here to explain the basics of PPC ads.

Discover the basic types of pay-per-click advertising

As its name suggests, pay-per-click advertising is when you pay to advertise your practice across digital marketing platforms. The most common places to do this are on Google and social media.

Paid search marketing refers to the websites you see at the top of Google search results that are marked as an “Ad.” These paid ads contain a header and some supporting content as well as a link to visit the webpage. You may hear us refer to these as Google PPC ads.

Paid social media marketing occurs on websites like Facebook and Instagram. Everyone is familiar with the “Sponsored” ads that pop up in their newsfeed. By running paid social media marketing campaigns, you can get in front of potential patients using this medium.

Learning when to use the different types of paid digital marketing

Now that you understand the basic types of paid digital marketing, it makes sense to talk about when you’ll want to use them.

We recommend using paid search marketing to increase brand awareness and target potential new patients who are just starting to look for a doctor like you. Our PPC ad team can target specific audiences as well as the keywords that they are likely to be searching for so that we can manage your ad budget.

Paid social media marketing is a great way to get in front of people during their leisure time. Our team can target potential new patients who meet certain criteria and have similar interests to your current followers.

By showing up in multiple places, you help increase your brand awareness and the likelihood that people who see your ads convert into patients. After all, the Marketing Rule of 7 states that someone needs to hear a message at least seven times before taking action, so the more places your practice shows up, the better.

If you’d like to learn how Catalyst Healthcare Marketing can help you with your paid digital marketing, contact us. We’d be happy to discuss options to help your practice stand out online.