Looking at marketing plans provides direction for 2020

As a doctor, you know that a little bit of planning goes a long way. This is also true for the professionals who help market your practice. Right now, Catalyst Healthcare Marketing is beginning to develop marketing plans for 2020.

These documents are critical tools for our healthcare marketing agency and our clients’ practices. They provide a roadmap that helps determine where a practice wants to be by the end of the year. Here, we explain why marketing plans are so important.

What is a marketing plan and how can it help you?

Simply put, a marketing plan provides a strategic roadmap. It lists the marketing strategies, tools and goals for your practice in the coming year. Our healthcare marketing agency uses marketing plans to execute different campaigns using a variety of platforms.

Depending on your needs and goals, your plan may include any of the following mediums.

• Social media (Facebook, Twitter, Instagram and Pinterest)
• SEO (webpages and blogs)
• Press and media outreach (patient stories and press releases)
• Collateral pieces (trifolds, flyers and brochures)
• Pay-per-click ads (PPC)
• Community outreach and events
• Podcasts and YouTube

Although each of these components may seem distinct, each one can support the others to achieve your marketing goals. This is the definition of creating comprehensive marketing plans that increase visibility and ultimately your patient load.

Rely on Catalyst for comprehensive marketing plans year after year

Properly developing and fully executing marketing plans is a full-time job. You have enough to focus on as a physician and your staff is already busy supporting your practice. Our healthcare marketing agency provides you with a virtual marketing department.

The Catalyst team includes experts in every area of digital and print marketing. When working with us, you can feel confident that the marketing of your practice is in very capable hands. With this knowledge, you can leave the marketing to us and focus on medicine and your patients.

Contact us if you would like a partner to develop a marketing plan for your practice in 2020. If you’re an existing client, our team will be reaching out to discuss your plan for the coming year. Together, we can take your practice to the next level.