Our Creative Process

Design and Development

Our programs go through many hands at Catalyst, each bringing a new thought, widget or idea to the final result. From initial concepts and mockups to fully executed creative marketing plans each concept is evaluated from multiple angles for strategic content, message development and layout, look and feel and functionality. Our products will be uniquely yours and will be well designed, easy-to-use and effectively communicate your message. The final product will always strive to exceed you expectation.

We continually provide Catalyst to your Marketing plans to keep each project moving forward toward your objectives, goals and deadlines.

Project Management, Training and Support

Deadlines are important to Catalyst and we are committed to meeting your goals. By working with your staff, our staff and any additional resources we can effectively coordinate all the pieces and continually provide catalyst to keep each project moving forward toward your objectives, goals and deadlines.  All projects are thoroughly explained and staff trained on how to execute each individual marketing plan. Understanding that most people are goal oriented, we believe in using small achievable targets to help keep your staff motivated and regular communication to ensure a clear view of the processes and goals. We regularly update your practice on project progress and work with you to determine the best form and frequency to present status reports and project “to do” lists.

Marketing plan parameters are tracked through a Catalyst designed project management system that is regularly updated to insure that progress, time estimates, expenses, billing and additional project changes are constantly accurate, up to date and readily available to each practice.

Metrics and Reporting

Marketing plans will help your office meet goals and increase business but if you have no plan to assess success; how will you know what works and doesn’t? At Catalyst we believe in tangible results. We believe that dollars spent on marketing need to translate to trackable office growth and improvements.  In order to clearly understand the power of good marketing programs you need to determine a baseline of office function. Catalyst we can help you develop and track office baseline metrics.

• new patient appointment wait time
• new patients
• drop out wait and patient retention
• web traffic
• determine patient value
• Patient satisfaction survey results
• Increase referrals from community providers