Marketing Plan Development
How do we get there?
Developing a marketing plan is the easy part. Actually getting it done is about execution and plain old determination.
If your office has neither and is not committed to making it happen a marketing plan will never launch. Catalyst works to develop simple marketing plans with easy step by step directions to create buy in with your office staff. Marketing plans need clear paths of execution and determination of resources. At Catalyst we put together a list of specific tactics you can use to achieve your goals, helping you decide which ones will make the most out of your marketing dollar.
Here’s an example: Your goal is to open a new satellite office. To help make your new office a success you could:
- place an ad
- run a direct mail campaign
- host an event
- optimize your web site to the new area of practice
- reach out to the local hospital network
- contact the local Chamber of Commerce
- hold a patient education seminar in your new office location.