Market Landscape

What Are You Selling?

Understanding the market landscape means knowing your competitors as well as uncovering their strengths and weaknesses. In order to market your practice effectively we begin by examining the general nature of the competition in your market and how customers choose one provider over another.

What makes a customer decide which practice to utilize? Price or billing rates, services offered, reputation, or image and visibility?

We will uncover the strengths and weaknesses of each competitor, and compare them to your own business. Considering their service, pricing, reputation, management, financial position, brand awareness, business development, technology, or other factors that you feel are important to your own business.

Start by thinking about…

• What is your current marketing plan, what is working? What isn’t?
• How competitive is your market?
• Who are your competitors?
• What do your competitors do well? Poorly?