Our Team
Amy Hall
Project Management, Customer Communication, Business Analysis
Amy began her career in healthcare with her eye on a PhD in Genetics…after receiving a BS in Microbiology from Texas A&M University and beginning research on a little know algae species, she quickly discovered that there was no one to talk to in the lab at 2:30 in the morning. Changing track to a more conversational field…retail pharmacy, Amy received a degree from the University of Houston College of Pharmacy in 1991.
For the next eight years, Amy worked as a pharmacist and district manager under the tutelage of Sam Walton with Wal-Mart’s pharmacy division. In that period, Amy grew her own pharmacy business, in Texas City, Texas, from a new store with empty shelves to 4 million in retail sales and unprecedented profit numbers.
In 1995, Amy received a promotion and became the district manager of the Dallas and Fort Worth sales district. Her challenge at this point was to teach other pharmacy managers, in her 15 plus stores, how to market and grow their business through profit and loss management, marketing, and referral relationship building so that they could model the success of her original store in Texas City.
Following the death of Sam Walton, the gradual change in the climate of the Wal-Mart culture prompted Amy to take a new job with ivpcare, Inc., a leader in the specialty injectable drug market. Amy spent the next seven years using her skills from Wal-Mart to improve the pharmacy operations, vendor relations and sales, and marketing of this nationally recognized, specialty pharmacy.
With the acquisition of ivpcare by Oncology Therapeutic Network, and then McKesson in 2006, Amy left to join North Texas Infectious Disease and Specialty Pharmacy where she worked to grow the reach and profitability of the private practice; expand infusion center and travel medicine business by developing sales and marketing platforms; develop collateral materials and relationships with vendors and referral partners. In turn, Amy realized the true potential and need for a catalyst to help physicians, in every specialty, effectively market their businesses.
Catalyst Healthcare Marketing was formed in 2007 and has been successfully helping private practice physicians find creative and brand-consistent ways to grow their businesses for three years.
Amy lives in Flower Mound, Texas with her husband, two very busy sons, and new puppy, Jasper, who won’t stop digging up the vegetable garden.
Amy McMurrough
Search engine marketing and PR specialist
Amy McMurrough has over 25 years of experience in the marketing and public relations field. Her background in business and management running large teams of employees provides a valuable base upon which to develop and evaluate the effectiveness of promotional activities in a broad array of companies and medical practices. She has developed and executed marketing campaigns for businesses and medical professionals throughout the U.S.
Amy has conducted campaigns for numerous entities including a new wireless communications company that contributed to a sales increase from $200,000 per quarter to over $1,000,000 in 18 months; a large medical rehab facility which resulted in an increase of 5 times their average income in just 12 months; the National Association of the Remodeling Industry, Central Texas Chapter where she spearheaded the strategy for a tour of homes marketing and PR campaign which generated the highest ever revenue for that group to date.
Campaigns have included such notables as Dr. Hank Heimlich, developer of the Heimlich Maneuver, John Trowbridge, M.D., author of “The Yeast Syndrome,” Nigel Arch, the Director of Kensington Palace, and Aaron Russo, Hollywood movie producer of “The Rose” with Bette Midler and “Trading Places” with Eddie Murphy.
Known for her ability to generate exposure and additional sales revenue quickly, Amy focuses on innovative and cost effective programs for small to mid-size companies. Her comprehensive programs include market research, Web design, Internet marketing, publicity, advertising and marketing communications elements.
Beth Spencer
Writer and Copy Editor
With over 15 years experience as a professional writer, Beth Spencer brings creativity, vision, and dedication to her professional endeavors.
After graduating with a bachelor’s degree in Journalism and English from Indiana University at Bloomington, Beth worked for a publishing company as a production editor, preparing computer textbooks for publication. When she and her husband moved to Dallas for his job, she transitioned into multimedia development and spent eight years in that field.
As a project manager and instructional designer, Beth honed her skills in writing and designing content for online media. For the last nine years, Beth has worked as a freelance writer, generating Web content, promotional teasers, marketing materials, non-profit appeals, and support collateral for her various clients.
Currently living in Flower Mound, Beth and her husband have two daughters and one son.
Cheryl Bemis
Video and Photo Production
With more than 20 years in radio and television, Cheryl has extensive video production experience, with an emphasis on the fashion industry. Cheryl covers New York Fashion Week as a videographer and covers the Austin fashion scene for Fashionably Austin.
Using her skills as a producer and creator, Cheryl launched the weekly television fashion segment, Fashionably 8, for News 8 Austin, which still airs today. During the five years she anchored, produced and edited her segment for News 8, Cheryl gave viewers an insider’s look at local designers and trends in Austin. During her time at News 8 Austin, Cheryl interviewed celebrities and fashion luminaries, honing her skills. In fact, Cheryl was the first on-air personality for News 8 Austin to receive recognition for her work by the Austin Chronicle.
Cheryl lives in Austin, TX with her husband and family and is intimately involved in the Austin Fashion scene, attending and reporting on the growing Austin fashion community.
Humberto De Santiago
Media Specialist: Graphic Art, Branding, Layout Design
Since becoming the Media Specialist for Catalyst, Humberto De Santiago has overseen the conception and development of a variety of marketing materials. Humberto has worked in the healthcare industry since 2000 and has been involved in healthcare marketing since 2005.
With the ability to support a range of materials, including print, web, and video, Humberto provides Catalyst customers a wide variety of solutions.
Humberto lives in The Colony, Texas with his wife, Pamela (another Catalyst Team member), daughter, and young son.
Jamie Leonard
Social Media, Blogs, Medical Content
Jamie Leonard graduated with a Bachelors of Science in Nursing from The University of Oklahoma in 2005 and has been working in the Reproductive Endocrinology field as a Registered Nurse since 2006 at Texas Fertility Center.
She has struggled with her own fertility issues in the past. Jamie has experienced both the positive and negative aspects of infertility and is able to empathize with couples trying to conceive.
Melissa Shea
Web Designer
The owner of Iron Daisy Design, Melissa has operated her web and graphic design business since 2002, handling clients throughout the United States, with a majority in Texas and New England. Melissa offers Catalyst clients a full range of services, which include custom web and blog development, e-commerce solutions, database creation, and coordinated print design, in addition to SEO and SEM research and implementation.
With a background in the not-for-profit world, Melissa has particularly close ties to the environmental community in New England. She has worked on several projects such as developing online summer camp registrations systems and calendar database driven systems, allowing several nature centers enter the modern world of technology for an affordable price.
For 25 years, Melissa has been married to her husband, Ken, and they have two adult daughters and one granddaughter. Melissa and Ken also have two dogs, Maddy & Rocky and two cats, Sissy & Missy. Currently a resident of Danbury, CT, Melissa has strong ties to the Austin, TX area, where she lived for almost 20 years.
Nancy
Writer, Ad Campaign Specialist
Beginning her career in newspapers and transitioning into public relations, Nancy is a copywriter, media relations specialist and direct response strategist who is an 18-year communication veteran. She serves her clients in the high-tech and consumer sectors, thriving in a fast-paced agency environment.
For eight years, she helped lead the editorial department of a national newsletter company, providing marketing and client retention materials for property management companies. During her tenure, Nancy helped develop, design, and write local content for nine major metropolitan areas.
Her most recent experience includes media relations and copywriting for a private university in Dallas, Texas, and producing monthly e-newsletters, online appeals, and web content for an international hunger relief agency. Nancy provides counsel, strategy, and killer copy for her valued clients. She left Baylor University with both a degree in journalism/marketing and a husband.
Currently, Nancy lives in Flower Mound, Texas with her husband, two children, and oversized golden retriever.
Pamela
Virtual Assistant: Customer Service Training, Office Documentation and Social Media Consultant
Never one to shy away from a challenge, Pamela offers a range of experiences in her role on the Catalyst team. Working as the office manager for a family business, Pam handled everything in the office…phones, payroll, keeping track staff, etc.
At another company, Pamela worked as the Operations Manager, overseeing the freight delivery and payment for the oil, to the tune of over a million dollars. Her extensive clerical and customer service work experience, as well as her office management skills, make Pamela a true asset.
A wife and mom to two incredible kids, Pamela has lived in the Dallas area for 13 years.
Rene
Multimedia Designer
Rene Zain is a multimedia designer who specializes in aesthetically pleasing, engaging website design and coding. His design career began as a passionate hobby while attending film school at the University of Texas at Austin. Thereafter, Rene enrolled into Austin Community College’s Visual Communication certificate program, where he garnered skills in creating visually compelling and attractive presentations of art within the web, animation, and still art.
Rene has many websites under his belt, creating many from composition conception to final implementation and going live. He endlessly continues to produce up-to-date, inspiring designs in an ever changing medium.
Rene currently resides in Austin, Texas where he has lived for the past 13 years.
Catalyst Partners
Meg Rentschler, LCSW, ACC
Employee Analysis, Office Coaching, Patient Empathy Training, Patient Outreach Programs
A professional coach and a licensed clinical social worker, Meg Rentschler has over 24 years experience working with individuals, couples and families. She received her graduate certificate of professional and executive coaching from UTD, her master of social work at The University of Michigan and her bachelor of science at Michigan State University.
Meg continues to see both therapy and coaching clients in her private practice in Arlington, TX. As a faculty member at UTD’s Graduate School of Management for Executive coaching, Meg teaches Solution Focused Coaching and Cognitive Coaching. She is a certified Winslow Business Consultant and a certified 4-D Executive Coach.
Married for 23 years, Meg and her husband live in Flower Mound, TX with their sons, ages 15 and 12.
Brian Gardner
President of BBTech Solutions, Inc.
Web Hosting, IT Support and Cloud Computing
With 20 years of professional experience in computers and software design and testing, Brian brings a wealth of knowledge to this partnership. Brian graduated from The University of Texas at Arlington with a Bachelor of Science degree in Computer Science and Engineering. Catalyst HCM receives IT support programs, hosting and cloud computing options from Brian and BBTech.
Although he has an IT background, Brian loves having a good time outside the office.
Please visit http://bbtechsolutions.com/ for more information